Why You’re Addicted to Pokémon GO

Lauren Hall-Stigerts interviews Chris Bennett and Margarita Quihuis on how core loops, BJ Fogg’s Behavior Model and neurochemistry all combine to make Pokémon GO a compelling experience.

Pokémon GO statistics don’t lie: the hit mobile game is addictive. It’s estimated to make $1.6 million in revenue every day, more money in-game than the rest of the mobile gaming market in one day altogether. It’s played by all ages, not just childhood Pokémon fans: half of the players are 18-34 years old while just under 50 percent of players are 35 and older. It has more Android downloads than the most popular dating app, more daily users than Twitter, and more engagement than Facebook.

When a mobile game has more traffic than the busiest social networks within days of launch, there’s something afoot. How does Pokémon GO keep us coming back for more?

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