Lauren Hall-Stigerts interviews Chris Bennett and Margarita Quihuis on how core loops, BJ Foggâ€™s Behavior Model and neurochemistry all combine to makeÂ PokÃ©mon GO a compelling experience.
PokÃ©mon GO statistics donâ€™t lie: the hit mobile game isÂ addictive. Itâ€™s estimated to makeÂ $1.6 million in revenueÂ every day,Â more money in-gameÂ than the rest of the mobile gaming market in one day altogether. Itâ€™s played by all ages, not just childhood PokÃ©mon fans: half of the players are 18-34 years old while just under 50 percent of players are 35 and older. It has more Android downloads than the most popular dating app,Â more daily usersÂ than Twitter, andÂ more engagementÂ than Facebook.
When a mobile game has more traffic than the busiest social networks within days of launch, thereâ€™s something afoot. How does PokÃ©mon GO keep us coming back for more?