I divide my time between academia and corporate engagements. I co-direct the Peace Innovation Laboratory at Stanford University and am part of the research team at BJ Fogg’s Behavior Design Lab (formerly known as the Persuasive Technology Lab). I translate basic academic research around behavior change, game design, persuasive technology and neuroscience into practical methods where practitioners can attain their real-world goals whether they be product adoption, public health, cultural transformation, humanitarian relief, civic engagement or citizen diplomacy or customer experience.
I work with corporations, governments, NGOs and anyone interested in how to improve people’s ability to cooperate, collaborate and innovate with each other across a difference boundary — be it gender, class, religion, age or even something as ordinary as a profession or department (accounting vs product development anyone?). I work with corporations on programs as varied as the creation of internal innovation labs, how to implement behavior design programs for employee retention/satisfaction and customer engagement, research and case studies, and guidance on new products and services that are ESG and UN SDG compliant.
