My area of expertise is behavior design where I apply systematic ways to shift human behavior for business and societal outcomes.
I work with businesses, governments, NGOs and anyone interested in how to improve people’s social behaviors — specifically their ability to cooperate, collaborate and innovate with each other across a difference boundary — be it gender, class, religion, age or even something as ordinary as a profession or department.
I have worked with corporations on
- fostering innovation culture behaviors
- the creation of internal innovation labs
- behavior design programs for employee retention/satisfaction and customer engagement,
- extraordinary customer experiences
- new products and services that fulfill ESG and UN SDG goals
I divide my time between academia and corporate engagements. I co-direct the Peace Innovation Laboratory at Stanford University and am part of the research team at BJ Fogg’s Behavior Design Lab (formerly known as the Persuasive Technology Lab). I translate basic academic research around behavior change, game design, persuasive technology and neuroscience into practical methods where practitioners can attain their real-world goals whether they be product adoption, public health, cultural transformation, humanitarian relief, civic engagement or citizen diplomacy or customer experience.
