What I Do

I divide my time between academia and corporate engagements.  I co-direct the Peace Innovation Laboratory at Stanford University and am part of the research team at BJ Fogg’s Behavior Design Lab (formerly known as the Persuasive Technology Lab).  I translate basic academic research around behavior change, game design, persuasive technology and neuroscience into practical methods where practitioners can attain their real-world goals whether they be product adoption, public health, cultural transformation, humanitarian relief, civic engagement or citizen diplomacy or customer experience.

I work with corporations, governments, NGOs and anyone interested in how to improve people’s ability to cooperate, collaborate and innovate with each other across a difference boundary — be it gender, class, religion, age or even something as ordinary as a profession or department (accounting vs product development anyone?). I work with corporations on programs as varied as the creation of internal innovation labs, how to implement behavior design programs for employee retention/satisfaction and customer engagement, research and case studies, and guidance on new products and services that are ESG and UN SDG compliant.


Vida360 Podcast

I had lots of fun talking with Maria Hernandez, PhD for her podcast.  I talk about how I landed in BJ Fogg’s Lab at Stanford, persuasive technology, behavior design, peace innovation, PeaceDot, Ronny Edry’s Israel Loves Iran citizen diplomacy campaign and the new Peace Innovation Institute in The Hague.  Plus stories about growing up, resilience and …

In the News

Margarita has been interviewed by a variety of print, web and news publications including NPR, Huffington Post, Forbes, US News & World Report and CNN.

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Margarita has worked with a variety of corporations, non profits and governments on topics ranging from Psychological Operations and persuasion through social media to culture change, behavior change in the enterprise, to resilience building in vulnerable communities.

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Presentations, Courses and Conferences

Margarita has given keynotes, workshops, masterclasses and presentations for Stanford University, the Presidio Institute, Hoover Institution, The Conference Board, Coca-Cola, SWSX, Deloitte, Aspen Institute, the Naval PostGraduate School and other organizations.

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