Why You’re Addicted to Pokémon GO

Lauren Hall-Stigerts interviews Chris Bennett and Margarita Quihuis on how core loops, BJ Fogg’s Behavior Model and neurochemistry all combine to make Pokémon GO a compelling experience. Pokémon GO statistics don’t lie: the hit mobile game is addictive. It’s estimated to make $1.6 million in revenue every day, more money in-game than the rest of the mobile gaming market in one …

The Perfect Mix: Fogg Behavior Model + Core Loop

Within BJ Fogg's Behavior Design Lab, we focus on developing behavior design frameworks and methods that designers can use to help people do what they already want to do.  As product developers and innovators we use these tools to create compelling experiences, products and services that people will repeat again and again. The Fogg Behavior Model (FBM) …