The Perfect Mix: Fogg Behavior Model + Core Loop

Within BJ Fogg's Behavior Design Lab, we focus on developing behavior design frameworks and methods that designers can use to help people do what they already want to do.  As product developers and innovators we use these tools to create compelling experiences, products and services that people will repeat again and again. The Fogg Behavior Model (FBM) …

TEDxBayAreaWomen: A New Definition of Peace

I had the privilege of presenting the latest thinking from the Stanford Peace Innovation Lab at TEDxBayAreaWomen last December 2013.  I touch on our prior work on peace.facebook.com, digital citizen diplomacy efforts such as Israel Loves Iran and the role of consumers and corporations to create economic incentives to support human rights, reduce trafficking and …