Behavior Design

What is Behavior Design?

As defined by BJ Fogg, Behavior Design is an approach to changing human behaviors that has three major areas of focus.

  1. Picking a target behavior (or sequence of behaviors)
  2. Solving for the behavior (or behaviors), and
  3. Testing and Iterating solutions

BJ has created a systematic approach to solving for human behavior that includes models about behavior, as well as effective methods for design. Taken together BJ refers to these models and methods as “Behavior Design.”

BJ Fogg pioneered the field of Behavior Design starting with his seminal paper “A Behavior Model for Persuasive Design” in 2009.  The following is a curated set of papers and videos to help you get familiar with this new and exciting field.

Three Ways to Change Behavior

A Behavior Model for Persuasive Design BJ Fogg’s paper where he introduces BMAT concept

Fogg Behavior Model (BMAT) website A comprehensive overview of the Fogg Behavior Model.

Fogg Behavior Grid Analytical tool to understand behaviors based on increased intensity and duration.

Analysis vs. Design

Top 10 Mistakes in Behavior Change 

Motivation Waves BJ Fogg explains what he calls the “Motivation Wave.” This is part of an overall method for creating long-term behavior change. The video comes from a keynote he gave in Boston on March 26, 2012.

Habit Formation

Aspirations vs. Habits

3 Steps to New Habits (pay special attention to slide 6)

Design for Lasting Change [flipbook]

Tiny Habits Overview The following article is excerpted from the new book, Coaching Behavior Change, which is a key component of ACE’s new Behavior Change Specialty Certification. Inspiring people to adopt new behaviors requires more than knowledge of behavior philosophy or emotional intelligence. With contributions from renowned experts and pioneers in the areas of psychology and coaching, the Behavior Change Specialty was created to give fitness and allied health professionals the practical, hands-on skills needed to guide people toward behavior change in one-on-one, group and virtual settings.