Why You’re Addicted to Pokémon GO

Lauren Hall-Stigerts interviews Chris Bennett and Margarita Quihuis on how core loops, BJ Fogg’s Behavior Model and neurochemistry all combine to make Pokémon GO a compelling experience. Pokémon GO statistics don’t lie: the hit mobile game is addictive. It’s estimated to make $1.6 million in revenue every day, more money in-game than the rest of the mobile gaming market in one …