In the Future, Everything will have a Game Interface

At the Persuasive Technology Lab, we love games and game mechanics because they really do change people’s behavior.  Motivation, Ability, Trigger – BJ’s behavior model – is encapsulated perfectly in a compelling and addictive game.  There’s no question in my mind that she who leverages game mechanics will have the biggest impact (and probably make a pile of money to boot).

Seth Priebatch gives his take on The Game Layer on Top of the World as he helps us see that we’re already being manipulated and motivated to do things by games hidden in plain sight.