There’s a convergence of thinking going on out there – from Chris Anderson’s talk on the power of web video to Tim Ferriss’s education hacks and John Hagel’s insights on Gaussian vs Power Law view of the world to Colvin’s Talent is Overrated to the Quantified Self movement to Game Layers on Reality to BJ’s insights on persuasive technology.
At the Persuasive Technology Lab, we love games and game mechanics because they really do change people’s behavior. Motivation, Ability, Trigger – BJ’s behavior model – is encapsulated perfectly in a compelling and addictive game. There’s no question in my mind that she who leverages game mechanics will have the biggest impact (and probably make a pile of money to boot).
Seth Priebatch gives his take on The Game Layer on Top of the World as he helps us see that we’re already being manipulated and motivated to do things by games hidden in plain sight.