Mass Engagement Thru Persuasive Technology

Mass Engagement through Persuasive Technology from Social-M Challenge Two on Vimeo.

Mark Nelson, Ben Henretig and I presented BJ Fogg Remixed! at the Stanford Social M kick off.  Key points in this 1 hr presentation includes:

What is Persuasive Technology

Elements of Behavior Change: Motivation, Ability and Triggers

6 Elements of Mass Interpersonal Persuasion

Selecting Minimum Viable Behavior Change

How to Measure Behavior Change

Principles of Persuasive Video