Mass Engagement through Persuasive Technology from Social-M Challenge Two on Vimeo.
Mark Nelson, Ben Henretig and I presented BJ Fogg Remixed! at the Stanford Social M kick off. Key points in this 1 hr presentation includes:
What is Persuasive Technology
Elements of Behavior Change: Motivation, Ability and Triggers
6 Elements of Mass Interpersonal Persuasion
Selecting Minimum Viable Behavior Change
How to Measure Behavior Change
Principles of Persuasive Video
